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Thank you for sharing the full set of business presentation slides for Sisi Lens. Here's a structured summary of the contents from your slides, followed by a complete SWOT analysis in English.

🔍 Slide-by-Slide Summary

📌 1. About Us

Sisi Lens is a professional photography service based in Bukittinggi, West Sumatra, specializing in:

  • Wedding Photography: Elegant, emotional, and storytelling-based documentation.

  • Commercial Photography: Focused on product and business branding, ideal for UMKM (SMEs), local brands, and online content.

Services include pre-wedding, wedding day (akad and reception), product shots for catalogs, e-commerce, social media, and also video and album services.

🎯 2. Target Markets & Competitor Analysis

Target Markets:

  • Couples aged 20–40 getting married.

  • UMKM business owners (fashion, beauty, culinary, etc.).

  • Local brands and startups needing marketing visuals.

  • Cafes and restaurants (for menu photos).

Competitor Analysis:

  • Freelancers (lower cost, varied quality).

  • Big studios (high-end but expensive).
    Sisi Lens Advantages:

  • Professional and personalized results.

  • Transparent and affordable pricing.

  • Flexible wedding/business packages.

💡 3. Vision & Mission

Vision:
To become a leading provider of wedding and commercial photography with high-value and memorable visual results.

Mission:

  • Create artistic and meaningful wedding documentation.

  • Help UMKM boost brand identity through strong visuals.

  • Deliver consistent, high-quality, professional services.

📸 4. Products and Services

Service Price (IDR) Description
Wedding Basic 5,000,000 1-day shoot, 2 photographers, 100+ photos
Wedding Premium 9,000,000 + video, album, prewedding session
Outdoor Prewedding 3,500,000 Location of choice, makeup, costume
Catalog Product Photos 500,000 / 10 Plain background for e-commerce
Concept Product Photos 1,000,000 / set Lifestyle/flatlay/concept
Brand Profile Photos 1,500,000 / set For social media, brochures
Culinary Menu Photo Package 800,000 / 15 For culinary UMKM, restaurants

📈 5. Marketing Strategy

  • Use Instagram & TikTok for testimonials and portfolio.

  • Partner with wedding organizers and UMKM vendors.

  • Offer bundle promos and referral discounts.

  • Run Google/Instagram Ads.

  • Attend wedding expos and MSME events.

🛠️ 6. Operational Plan

Hours: Daily from 9 AM to 9 PM
Team:

  • Main photographer (owner)

  • Assistant/editor

  • Freelance videographer (per project)

  • Freelance makeup artist

Equipment:
Sony A7 Mark II, 25mm lens, lighting, tripods, editing via Adobe Lightroom/Photoshop.

💰 7. Financial Plan (Start-Up Capital: IDR 30M)

  • Secondhand camera + lens: 14M

  • Lighting, backdrop: 2M

  • Laptop editing: 7M

  • Editing software: 500K/month

  • Promotion: 1.5M

  • Transport: 1M

  • 2-month buffer: 2M

Strategy: use home space, collaborate with freelancers, on-location shoots.

✅ 8. Closing

With high demand from local UMKM and the wedding market, Sisi Lens has high growth potential in the first 1–2 years, especially with professional service, visual quality, personalization, and competitive pricing.

✅ SWOT Analysis – Sisi Lens Photography

Strengths

  • Personalized Service: Tailored packages for different client needs (weddings, UMKM, etc.).

  • Professional Results: Consistent high-quality output using industry-standard tools and editing.

  • Affordable Pricing: Competitive with large studios, but more personalized than freelancers.

  • Flexibility: On-location shooting, temporary home studio, freelance collaborations reduce overhead.

  • Strong Branding & Marketing: Active on TikTok/Instagram, engaging with expos and promos.

Weaknesses

  • Limited Initial Equipment: Budget gear may limit some types of advanced shoots.

  • Team Size: Small, project-based team may limit the scale of concurrent projects.

  • Studio Limitations: Home-based setup may not impress some high-end clients.

Opportunities

  • Rising Demand in UMKM Sector: Growing need for digital product visuals in West Sumatra.

  • Local Wedding Market Growth: Demand for affordable, quality wedding documentation.

  • Partnerships: Collaboration with event vendors, cafés, or influencers can expand reach.

  • Niche Services: Expanding into event videography, reels, or brand storytelling visuals.

Threats

  • High Competition: Freelancers and large studios dominate the market.

  • Technology Investment: Competitors with better gear can attract higher-end clients.

  • Economic Downturn: UMKM budgets and wedding spending may shrink in tough economic times.

  • Platform Dependence: Relying heavily on Instagram/TikTok means risk from algorithm changes.



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